The 2010 winner for creative non-fiction is Diana Joseph, I'm Sorry You Feel That Way: The Astonishing but True Story of a Daughter, Sister, Slut, Wife, Mother, and Friend to Man & Dog, Amy Einhorn Books/Putnam. Our judges note:

This bright brassy collection of essays introduces readers to a circus of colorful characters; it is a mock-memoir in which the author takes delight in displaying the many lacks, shortcomings, and absurdities in her life and the lives of those around her. Her funny, declarative voice, her sharp eye for detail, and her cunning sizing up of human nature make this collection a delightful read. The book hits the bull's eye of complications and copings of modern life. Particularly fresh are her wry observations of class, and how she feels like a freakish, low-life outsider finding her way through such venerable institutions as marriage, motherhood, and academia. Her narrator watches people and watches herself, letting no one off the hook. For all her in-your-face bravado, she reveals her vulnerability, the pulse of a tender heart and proves the essay form is as lively and needed as ever.